Posted Jul 16, 2025, 5:30 PM
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Join Date: Jun 2016
Location: London
Posts: 8,884
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London Magazine take of the new proposal.
Residential and office district pitched by 100 Kellogg Lane
The owners of 100 Kellogg and the Hard Rock Hotel have brought a proposal to the city that outlines a comprehensive plan to significantly expand the complex, with a 44-storey and two 30-storey mixed-use towers, a six-story building, as well as stacked townhomes. The proposal, if it materializes, would add 974 residential units, 200 hotel rooms and around 22,000 square meters (around 236,000 square feet) of commercial, office and entertainment space across various formats. “Very excited about this announcement,” Brendon Ainscow, general manager of the Hard Rock Hotel, told CTV News London. “This is something that our ownership here at Hard Rock and 100 Kellogg have been anticipating for quite some time now.” The plan also includes two new parking garages and pedestrian walkways, all in all comprising a huge expansion of the space, from entertainment complex to a city district in its own right. Speaking with The London Free Press, planning chair Steve Lehman called the plan “terribly exciting,” and said he “feel[s] tremendous synergies” between 100 Kellogg, the Western Fair, the Gateway Casino and the under-development BRT along King Street.
The upshot: References to ownership’s future ambitions to add a major housing component to the site have popped up in documents around 100 Kellogg for a while, so the housing part isn’t surprising, though the scale — nearly 1,000 units, including a massive 44-storey tower — are a bit of a surprise (one that appear to be welcomed by city officials, at least). The 236,000 square feet of commercial and office space might be the more interesting inclusion, given the ongoing struggles the commercial real estate sector has been having in London over the last few years, although the quarterly CBRE vacancy reports have generally noted that the vacancies are being driven by Class B and Class C, and there remains demand for new Class A office space. Even so, you can imagine some questioning what that much new office space will do to the balance of the market. That said, the plan somewhat far off, with construction on the bulk of the project (if approved by the city later this year) aiming to be completed in the early 2030s.
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