LOOP(
https://loopatl.space/) is a new hub for creative and technological exchange powered by Goat Farm, launching in 2026.
Goat Farm（
https://www.thegoatfarm.info/） is leading the first phase of the seven-acre Creative Quarter redevelopment. LOOP is expected to be operational and offering programming in time for the 2026 FIFA World Cup.
Taking over the former Randall Brothers Building at 665 Marietta Street, LOOP will activate the district surrounding Georgia Tech as both a physical and conceptual platform for creative interchange, connecting artists, innovators, students, and visitors in an ongoing dialogue.
Key LOOP collaborators include:
Powered by Goat Farm, LOOP is a contemporary arts initiative serving as a place to test new ideas and foster experimentation. Anchored by a performance venue and artist studios, it will operate as a dynamic hub for contemporary art, performance, music, and design, fostering work that pushes boundaries and invites cross-disciplinary collaboration.
Anthony Harper, co-founder of the Goat Farm, expressed his enthusiasm for the initiative, highlighting the tangible value of blending analytical and creative disciplines:
“I’m energized by the ways Georgia Tech and Goat Farm are working alongside each other during this early stage. What impresses me most is that the university’s embrace of creativity isn’t abstract—it’s grounded in real-world feedback. They’ve recognized, in practical terms, that pairing analytical skills with creative skills makes their students more adaptable, more valuable, and ultimately more impactful after graduation. This early collaboration reflects a shared commitment to preparing students for that future and contributes to the initial activation of the 7-acre site.”
About Goat Farm:
Goat Farm is a multi-disciplinary Cultural Center in West Midtown Atlanta. One of Atlanta’s largest centers for contemporary and experimental thought, practice, art and performance, its mission is to explore a more responsible approach to development and how property can be used to support art and culture via a self-sustaining built environment. Primarily exploring and supporting inventive and innovative works, Goat Farm is a laboratory where creative risk is nurtured and celebrated. Goat Farm executes this mission through an unconventional social enterprise for-profit arts model.
Design and Architecture：
MALL（
https://jenniferbonner.com/） / Stayner Architects (
https://staynerarchitects.com/) , led by principals Jennifer Bonner and Christian Stayner, are spearheading the redesign of the historic Randall Brothers Warehouse and its interiors. Their approach introduces playful yet refined sculptural interventions that contrast with the building’s industrial character. Centered on endlessly reconfigurable elements, LOOP will serve as a dynamic backdrop for a continually evolving array of arts and entertainment programming.
Jennifer Bonner, co-principal of MALL–Stayner Architects, notes how the site’s history directly shaped the design:
“We were inspired by the die-cut profiles of traditional crown mouldings once manufactured in the building… We turned to a large-scale metallic curtain as a sculptural intervention... Free-flowing ripples and loops carve out new spaces, ready to host an evolving spectrum of arts and entertainment programming.”
Additional LOOP Collaborators：
Anava Projects (
https://www.anavaprojects.com/)(Co-founders Anna Carnick and Wava Carpenter) consulting on national and international arts and design events, opportunities, and partnerships.
JJLA (
https://jj-la.com/)(Founder and CEO Jeff Consoletti) booking world-class live events and entertainment.
ASHA Advisory (
https://www.ashaadvisory.com/)(Principal, Neda Abghari）consulting on local arts, education, and nonprofit events, opportunities, and partnerships.
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