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Originally Posted by drewber
When the naming rights contract ends in 2028 do you think SMG might look elsewhere? Just curious if avenir has done the job of getting the event centers name out there.
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I think Avenir did the job for it. Now when you see Avenir Centre, you think about Moncton (in my case anyway).
The question will probably be at what cost. I have a suspicion that Avenir got a really good deal with the naming right as no numbers were mentions whatsoever (which could have created a precedent)
The prize will surely be higher this time around, so it will probably up to Avenir to see if its worth it, or they'll just go to the highest bidder (especially with a Memorial Cup in the horizon).