Posted Jul 11, 2026, 12:25 AM
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Registered User
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Join Date: Mar 2025
Posts: 340
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Quote:
Originally Posted by Matthew
I also didn't expect much from the IQ until recently. I'm going to admit that I thought they gave-up on the IQ and decided to try again around 70 miles/112.5 kilometres southwest. I have the document they are sending-out to prospective hotel developers through an Atlanta consultant and they are making a pitch to developers to build an upscale hotel on the IQ's P7 site. It will be one of two hotels inside downtown Winston-Salem's innovation district. It appears as if they are saying they will generate the demand for meeting space and rooms. This time, if the developer doesn't move forward in two years, they have a clause to buy the site back and seek another developer. The documents have interesting hotel stats to make their pitch.
I'm questioning if Wexford will have a role in the next phase or not? They are now seeking a new master developer and they want someone with the ability to build on spec. Yes, I have these documents, too. This (seeking new master developer) was lightly discussed in a State of Forsyth gathering, a few weeks ago. In the document, Advocate Health is saying they will provide financial backing for the development and would like to have all of Phase II built-out by 2040. They are also providing flexibility in uses, if office/lab demand isn't there. I will add the former Linden Center is seeing surprising demand for lab and bio-manufacturing space. The medical school will also sign a lease as the anchor tenant in the tallest and largest building proposed in the second phase, which is the 11-storey building next to Salem Parkway in the renderings. They want to start construction on that building in 2029, as the first new building in the development, with completion likely in 2031. Along with this building, they want the developer to start on a hotel (likely mid-level?) with roughly 180 hotel rooms (second hotel inside the Innovation Quarter) across the street and they also want to start on the parking deck with sports amenities for the 11-storey tower.
As for the next building (after the 11-storey building with parking deck and the hotel across from it) they would like to start on a second life sciences building in 2033 and a 330-unit apartment building. They are talking about a parking deck with grocery store on the ground floor in the third round of construction, but seem to acknowledge the difficulties in attracting grocery stores to downtowns and want a developer who can help make that happen. They want downtown's grocery store in this development. A vibrant street-level seems very important, too. They are saying everything is zoned, with infrastructure, and ready-to-go.
2029 could be a very exciting year for downtown. I haven't felt this optimistic about downtown Winston-Salem in a few years. I'm guessing the upscale hotel developer will sign that two-year agreement in 2027 and may start construction around the same time as this life science building, mid-level hotel, and parking deck.
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Whoa, Matthew, this may be the scoop of the year! Although I’ve been rather negative about prospects for further significant development and companies at the IQ, this has given me some hope. I hope we see some announcements and tangible construction soon to verify this hope. If this materializes, it would be the biggest thing to happen to Winston since the inception of RJR, WFU, and Wachovia.
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