I’ve lived in 4 other cities with Swiss Chalet and I think I’ve gone a grand total of one time, back in high school, and it was never a very popular restaurant in Western Canada, despite the epic early 2000’s TV commercials.
It seems Swiss Chalet is quite popular here in NB, but it also seems that it used to be much, much better than its more contemporary iterations.
What I think we really need next in SJ (and that Canada needs in general) is a Canadian answer to In-N-Out, Shake Shack, and Five Guys, because A&W just ain’t it.
In-N-Out remains the undisputed best burger place when it comes to value, and if a Canadian restaurant could emulate something in between an the value of In-N-Out and the quality of Five Guys, it could become a successful nation wide chain.
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Peace and Athabasca and Coppermine and Slave, And Yukon and Mackenzie—the highroads of the brave. Saskatchewan, Assiniboine, the Bow and the Qu'Appelle, And many a prairie river whose name is like a spell. They rumor through the twilight at the edge of the unknown, "There's a message waiting for you, and a kingdom all your own. — Bliss Carman
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