Quote:
Originally Posted by michael_d40
But then we can’t be that little tiny city with a BIG heart. 🤦. I’ll always hate that slogan lol. Nothing like aiming low. I’ll never understand why we do this.
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Instead of paying a PR firm to come up with a slogan/ campaign that literally belittles our city, the city could have held a competition for a new slogan.
There’s so many better slogans we could use than that.
Canada’s First City and Canada’s Oldest City are both way better “slogans” than Small City, Big Heart, even if they don’t lend quite as well for use the in pervasive branding campaigns like the “Small City, Big ___” slogan does lol.
Oftentimes the simplest, obvious option is the best option.
Plus, if the “Canada’s First City” slogan was adopted, it might solicit a response from other Canadian cities that would like to claim they are the oldest or first Canadian city, (like Quebec, St. John’s, Montreal, or Halifax), and that could help gain Saint John some free media coverage.
The Small City, Big Heart slogan was never going to get national media attention, but “Canada’s Oldest City” or “Canada’s First City” slogans might actually get some national media attention… especially if another city tries to dispute our usage of the “oldest” or “first” title
Here’s hoping the slogan becomes a minor issue in the election and brought up at the debates.
Simply asking candidates something like
“Do you think “Small City, Big Heart” is an appropriate or effective slogan for a city that claims to prioritize growth? Why or why not?” I’d love to hear some answers on that questions from the candidates running for mayor and council.