Great overview! I've noticed the same trend in the architecture and construction space. A lot of smaller studios still rely purely on word-of-mouth, but firms investing in a strong online presence — portfolio showcases, fast-loading pages, mobile-first layouts — are clearly winning more projects.
I came across a helpful resource on
web design for architects that breaks down what actually works for these firms: project galleries, local SEO, clear CTAs. Would be curious to hear if anyone else has seen similar shifts in other industries.