NEW YORK | ABBA Voyage (613 Eleventh Avenue) | FT | FLOORS

[NYguy]

https://nypost.com/2026/03/09/real-estat...ill-take-up-half-a-block-on-11th-avenue/

A developer is demolishing half a block on 11th Avenue — to build a giant ABBA theater


By Emily Davis
March 9, 2026

The Big Apple will soon be the new home of ABBA — sort of.

New York City developers are paving the way to host the second-ever site of “ABBA Voyage,” a virtual concert experience that will beam holograms of the 1970s Swedish pop sensations — Agnetha Fältskog, Björn Ulvaeus, Benny Andersson and Anni-Frid Lyngstad — in their prime.

The London-based attraction that is slated to occupy half a city block in Midtown West will reportedly open in 2028.

The West Side stretch once hosted the former nightclub Pacha, as well as a Metropolitan Lumber location, a Daisy May’s and the Penthouse Executive Club.

If all goes according to plan, a 175,000-square-foot concert venue with a 3,000-person capacity will take its place so all of New Yorkers can bop along to “Dancing Queen.”

News of the plans broke in November, when W42ST reported that the New York City Industrial Development Agency (NYCIDA) had quietly approved a $50 million package of city tax incentives to support the land acquisition and build.

Representatives from the city’s Economic Development Corporation (EDC) pitched the $500 million project as “a technology-driven concert featuring digital avatars of the four ABBA members alongside a live band,” expected to draw 900,000 concertgoers annually.

Considering the virtual concert experience is already a hit in London, where it hosts seven shows a week and has reportedly sold 3.5 million tickets since opening in 2022, New York City will greatly benefit from this head-scratching project, as it’s projected to create 120 permanent jobs and generate over $156 million in new city tax revenue over 18 years.

The 100-minute performance was developed by the four Eurovision legends themselves, Curbed reported. The members, now in their 70s, apparently spent several weeks grooving in motion-capture suits to create the concert’s lifelike visuals.

Luring ABBA Voyage to the Big Apple has been a two-and-a-half-year endeavor, according to the EDC reps, citing fierce competition with Las Vegas, which was also keen on hosting it.