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Originally Posted by Texcitement
Vandy has opened a new campus in Palm Beach, FL and currently building one in NYC. I guess the West Coast is a natural extension.Those are all high profile locations. The downtown mall in SF sounds like a real possibility for where they land.
I think this is a general trend of top universities to grab more R&D at the sources (big corporations and foundations) as federal dollars are being cut. The school is establishing a huge Innovation Center on 20 acres (mostly parking lots and older commercial buildings) at the western side of its campus in Nashville.
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There is a counter-argument that satellite campuses dilute the brand. That's why the Ivy League schools aren't really doing it.
And many state schools are doing an "innovation district" if they haven't already. What, exactly, is an innovation district? It's the university lending its branding to a developer who hopes to attract higher rent from "innovative" tenants + the university gets to put its signage at a "gateway" where prospective freshman and faculty recruits will see it. For example, the University of Cincinnati is not visible from any interstate highway. So they built an "innovation district" that overlooks a prominent exit ramp off I-71 so that 100,000+ daily passers-by will see the UC logo and know that they're close.
Same thing with Vanderbilt - it's always been somewhat physically low-key. They recently rebuilt the dorms along West End and built the neo-tudor tower to improve their brand image. People spending 50k to attend an ostensibly elite university want a campus that looks elite. The old brick dorms from the 1960s looked too practical. So they built the neo-classic dorms so you can pretend you're in England and to distinguish the campus from the commercial development along West End.