The Art Deco at 1470 West Broadway runs deeper than surface decoration. Those bronze vertical fins on the podium aren't ornamental — they create an actual structural rhythm, the same pinstripe effect you see on the great 1920s towers. The setbacks at the upper levels push the eye upward, which is exactly what the original Deco architects were going for. The signage is worked directly into the vertical piers too, the way old department stores and movie palaces used to do it, not bolted on as an afterthought. Even the South Granville Station entrance carries it through — clean geometric grid, very Streamline Moderne. It's a contemporary building, but the bones are unmistakable. I give this a 9.5/10 - LOVE IT!
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Quote of the Decade on SSP: "what happens would it be?" - argon007
"orange vested guy" - towerguy3
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