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  #1  
Old Posted Feb 1, 2022, 8:49 PM
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Austin | Autograph by Marriott Hotel (5th & Trinity)| ~140' | 13 Floors | Approved

I'll go ahead and start a thread for this even though an estimate of the floor count based on what we know now is only ~20-stories. Here's the project description from the Design Intake filing:

"260 key hotel and 3,000 SF restaurant located at the southwest corner of 5th and Trinity"


No site plan has been filed, but here's the Design Intake filing:

https://abc.austintexas.gov/public-s...ertyrsn=166346


Here's the site. It includes both Trinity Hall and Russia House, and the Historic Landmark Commission approved the Demo in January.

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  #2  
Old Posted Feb 1, 2022, 9:29 PM
IluvATX IluvATX is offline
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Never mind.

Last edited by IluvATX; Feb 1, 2022 at 11:41 PM.
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  #3  
Old Posted Feb 1, 2022, 10:01 PM
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Originally Posted by IluvATX View Post
How many rooms does the Westin across the street have? It looks like they are both similar sized lots.
The Westin has 366 rooms, about 14k sq ft of meeting space, a rooftop pool and ground floor restaurant. And it's 20 stories.

The Virgin Nashville, however, has 262 rooms.
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  #4  
Old Posted Feb 1, 2022, 10:05 PM
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Originally Posted by We vs us View Post
The Westin has 366 rooms, about 14k sq ft of meeting space, a rooftop pool and ground floor restaurant. And it's 20 stories.

The Virgin Nashville, however, has 262 rooms.
The Virgin Hotel Dallas has about 268 rooms, I think.
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  #5  
Old Posted Feb 1, 2022, 10:12 PM
IluvATX IluvATX is offline
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Originally Posted by We vs us View Post
The Westin has 366 rooms, about 14k sq ft of meeting space, a rooftop pool and ground floor restaurant. And it's 20 stories.

The Virgin Nashville, however, has 262 rooms.
I was way off with the Westin. This one seems to be tiny in comparison now. A Virgin would be awesome though.
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  #6  
Old Posted Feb 1, 2022, 10:46 PM
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In a couple of different public settings lately, there've been some off-hand comments about a potential Virgin Hotel by people in my industry who would know. Just throwaway comments, but enough to make my antenna perk up. I don't know anything specific but I'm getting the sense that's one of the deals bubbling up right now.

I've been using the Virgin Nashville as my comparison case, and so far it fits Trinity/5th-- 262 keys, a single F&B outlet (a full service restaurant), a standalone, single-use build in a hot (or soon-to-be-hot) area. Either way, I'm guessing that the real estate price alone for these parcels makes unlikely to be another Homewood Suites, etc.
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  #7  
Old Posted Feb 1, 2022, 10:53 PM
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The Virgin Hotel Dallas has about 268 rooms, I think.
Virgin New Orleans -- 238 rooms
Virgin Chicago -- 250 rooms
Virgin New York -- 463 rooms
Virgin Edinburgh -- 222 rooms
Virgin Glasgow -- 242 rooms
Virgin Miami -- 250 rooms (this one, due for delivery in 2025, is a 40 story new build -- so all things being equal, if Trinity/5th is a Virgin, we could see more height than we anticipate).
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  #8  
Old Posted Feb 2, 2022, 6:38 PM
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New Downtown Austin Hotel Tower Planned at Fifth and Trinity Corner Site

https://austin.towers.net/new-downto...y-corner-site/

The approval of demolition applications for two adjacent buildings in downtown Austin late last month by the city’s Historic Landmark Commission will clear the southwest corner of East Fifth and Trinity Streets for a new hotel tower project, according to development permits filed earlier this week. Occupying a quarter-block, the adjacent structures at 307 and 311 East Fifth Street both date back to the 1920s, with the HLC releasing their demolition permits only after staff’s determination that neither property contained sufficient historic merit for preservation. Both properties are owned by a series LLC linked to local investors the Finley Company.
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  #9  
Old Posted Feb 2, 2022, 6:45 PM
papertowelroll papertowelroll is offline
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With no CVC and a location right next to the CC, why such a small building? Is the lot too small? Hopefully this has an office or condo component also.
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  #10  
Old Posted Feb 2, 2022, 7:02 PM
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"Demolition-related permits filed for these properties late last year also indicate the involvement of hotel management firm White Lodging, which has previously worked with the Finley Company to develop three other major hotels on its local downtown-area property holdings — the JW Marriott at East Second Street and Congress Avenue; the dual-branded Aloft / Element hotel at East Seventh Street and Congress Avenue; and the Otis / AC hotel at East MLK Jr. and San Antonio Streets in West Campus."
Wow. That's the reveal.


Quote:
Originally Posted by kingkirbythe.... View Post
New Downtown Austin Hotel Tower Planned at Fifth and Trinity Corner Site

https://austin.towers.net/new-downto...y-corner-site/
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  #11  
Old Posted Feb 2, 2022, 7:22 PM
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I really like the Virgin Miami design and height. If we got that I'd be completely satisfied. https://www.hospitalitynet.org/annou...els-miami.html
The rooftop pool/restaurant/bar would have excellent views of Frost (similar to the Westin).
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  #12  
Old Posted Feb 2, 2022, 8:17 PM
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I really like the Virgin Miami design and height. If we got that I'd be completely satisfied. https://www.hospitalitynet.org/annou...els-miami.html
The rooftop pool/restaurant/bar would have excellent views of Frost (similar to the Westin).
Good bet with Virgin Atlantic entering the market that a Virgin Hotel may not be too far behind.
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  #13  
Old Posted Feb 2, 2022, 8:29 PM
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Originally Posted by We vs us View Post
Wow. That's the reveal.
Here's the permit from mid-December that mentioned White Lodging. They were wanting to see if they could get approved for Demo before filing a site plan. So a site plan should be filed soon. White Lodging gets stuff built quick and seems to finance their projects themselves.

https://abc.austintexas.gov/public-s...ertyrsn=166346
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  #14  
Old Posted Feb 2, 2022, 9:22 PM
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Originally Posted by The ATX View Post
Here's the permit from mid-December that mentioned White Lodging. They were wanting to see if they could get approved for Demo before filing a site plan. So a site plan should be filed soon. White Lodging gets stuff built quick and seems to finance their projects themselves.

https://abc.austintexas.gov/public-s...ertyrsn=166346
Excellent find. I'm disappointed its WL, not because they're bad in and of themselves, but their projects aren't always urban friendly. Or rather, are friendly on the surface (some inspired street level interaction) but aren't good stewards of their air rights (Courtyard/Residence Inn is a prime offender, as is the Westin DT, and now whatever this one is going to be). They need to jump the mixed-use hurdle and they seem completely unable/unwilling to do that.

Also, as a hotelier I'm a little exhausted with WL. They own a HUUUGE amount of inventory in DT-UT-Domain areas and it's a little overwhelming when you're competing against them.
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  #15  
Old Posted Feb 3, 2022, 8:51 PM
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WL projects all feel like things that we're going to have to tear down in 20 years.

They are like Austin's McSam
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  #16  
Old Posted Feb 9, 2022, 4:37 PM
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Core digging out in front of Russia House this morning.
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  #17  
Old Posted Feb 9, 2022, 4:38 PM
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Core digging out in front of Russia House this morning.
White Lodging - like them or not - does move quickly.
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  #18  
Old Posted Feb 9, 2022, 4:43 PM
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White Lodging - like them or not - does move quickly.
Yup. They'll have a Springhill Suites up by noon tomorrow if they can get the site cleared.
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  #19  
Old Posted Mar 22, 2022, 3:56 PM
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Boo. No CVC and it's only 13-stories.

https://abc.austintexas.gov/public-s...ertyrsn=166346
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  #20  
Old Posted Mar 22, 2022, 9:11 PM
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White Lodging, still building like it’s 2006 downtown.
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