Guys, the Fulton design guidelines don't apply to a tower on Van Buren. There's no Landmarks review, and given the age of the tower, I think it predated the new Design Committee. Meaning, they did that brick base voluntarily.
See 301 S Green, also in this "south" part of West Loop. While it was being approved last year, Goettsch actually
reduced the brick base and brought the glass curtainwall down to grade in response to the design feedback. The experience from the sidewalk is
anything but boring.