Originally Posted by We vs us
Rant:
Here's a worthwhile exercise:
We just finished a tour with a group of planners representing a major national nonprofit. Austin is a strong contender to host their annual meeting in 2027. The meeting will use the entirety of ACC for about 12 days (which includes load-in and load-out time), and bring in about 13,500 total room nights to the downtown area. That means that the Hilton, the Fairmont, the JW, and the new Marriott will be mostly or fully engaged during this time. The Hampton, the Hyatt Place, Courtyard/Residence Inn, Westin, Thompson/tommie, etc . . . all will have some exposure as well.
The rate that I bid for their program was $329. That was a high bid, because if they select us I expect to negotiate. My hotel will probably land around $299. Because they will use a mix of hotel types and value levels, we can assume that there will be higher and lower rates, but let's assume that the average daily rate (ADR) for the city as a whole is $299.
Total room Nights = 13,500
x Average Daily Rate = $299
= $4,036,500 in total rooms revenue.
Occupancy tax is currently 17%, and assuming that holds true in 2027, the taxes generated from the rooms alone would be $686,205.
This calculation doesn't include the food and beverage spend that the convention officially does (in 2019, their last normal year, we know they spent $7.8M in banquet F&B). And that $7.8M doesn't include the money people individually spent on meals, nor does it include what we call "affiliate" spend, which is the business generated by associated but not official entities (companies that attend and hold receptions for clients, or regional groups within the main org that need to meet annually, etc).
All told, there's a great chance that this single event will bring in about $1M in direct and ancillary taxes to the city/state. And in a standard year, there are 2-4 of these a month in the city.
Dude Man Commissioner was framing his argument as a "why not build something that MAKES us money, rather than a big sucking hole in the ground." But of course that framing is dead wrong because the CC generates a CRAP TON of revenue. And of course Austin would get none of these events if the CC didn't exist.
One day I'll come back and bore you with the jobs side of this equation, which, despite our stubborn post-pandemic difficulties hiring staff, are still net positive to the city.
/rant
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