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  #1  
Old Posted Apr 16, 2021, 7:36 PM
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SAN FRANCISCO | 395 3rd St | 347 FT | 35 FL + Penthouse

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Strada Reveals $200 Million Plan For 395 3rd Street, SoMA, San Francisco
BY: ANDREW NELSON 5:30 AM ON APRIL 16, 2021

Strada has filed a preliminary project assessment permit for a 347-foot tall mixed-use tower with affordable housing at 395 3rd Street in SoMa, San Francisco. The application comes as breaking news for a previously unreported project. If approved as is, Strada would add 559 new units to the city’s housing market. According to planning documents, construction is estimated to cost $200 million.

Solomon Cordwell Buenz is the project architect . . . . While SCB’s work often includes curtain wall systems and a modern aesthetic that imbues an expression of weightlessness, they do not abide by a strict identifying style. Therefore, it is hard to predict what the architects plan to design for 395 3rd Street.

The 35-story building will yield 565,730 square feet, with 389,300 square feet dedicated to residential use, 10,440 square feet for residential amenities, 7,470 square feet for ground-level retail, and 63,450 square feet to create a 142-vehicle garage below grade. Bicycle storage will be connected to the lobby. Amenities will include a lounge, an outdoor balcony with landscaping on the second level, and a rooftop terrace with panoramic views of the skyline.

Of the 559 rental apartments, roughly 115 will be affordable housing. Sixty-seven units will be rented to residents earning around 50% of the Area Median Income (AMI). Twenty-four units will be rented at 80% of the AMI, and 24 units marketed at 110% of the AMI. Strada’s proposal is boosted by the State Density Bonus law waivers and SB 330. Without the density bonus, the development would be limited to a 200-foot roof height.

395 3rd Street comes as the latest proposal to reshape the area between the Moscone Center and Rincon Hill. Butted up against Interstate 80, the development will be across from 725-777 Harrison Street, a 15-story mixed-use proposal from Boston Properties and HOK Architects. On the same side of the block, development plans have been floated for 650 Harrison Street.








https://sfyimby.com/2021/04/strada-r...francisco.html

Last edited by Pedestrian; Dec 29, 2021 at 7:48 PM.
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  #2  
Old Posted Dec 10, 2021, 7:19 PM
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Seems like this project is moving forward through the city's glacial approval process. Sure would like to see a design, though:

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Several New Permits Filed For 395 3rd Street, SoMa, San Francisco
BY: ANDREW NELSON 5:30 AM ON DECEMBER 10, 2021

Several new permits have been filed over the last week for the 35-story residential tower proposed at 395 3rd Street in SoMa, San Francisco. The project is poised to create 559 new homes in the city by several other major developments. Strada is responsible for the application.

The preliminary project assessment was first filed in April of 14th when SFYIMBY broke the story of the proposed tower. The project profile and environmental record were filed in mid-November, and now the transportation demand management, eastern neighborhood exception, and shadow study have been submitted to the city.

The 347-foot tall structure will yield 565,730 square feet, with 486,220 square feet for residential use, 11,680 square feet of amenities, and 7,470 square feet for retail. Underground parking will be included for 142 vehicles across 63,450 square feet. Additional space will offer parking for 247 bicycles.

The project will comply with the 20.5% affordable housing required for a rental development in San Francisco, meaning 12% will be for households earning 50% of the Area Median Income (AMI), 4.25% of the units at 80% AMI, and 4.25% of the units at 110% AMI.

By including the affordable units, Strada can apply for incentives with the State Density Bonus, waiving city zoning in order to create even more housing at greater density. Without the bonus, construction at 395 3rd Street would have a 200-foot height limit.

Of all units, there will be 127 studios, 93 junior one-beds, 113 one-bedroom units, and 225 two-bedroom units.

Solomon Cordwell Buenz will be responsible for the design. No new detailed information or illustrations have been revealed yet for 395 3rd Street. The architecture firm’s own portfolio can provide some clues to what the city might expect from this site, though their portfolio includes a diverse range of material and aesthetic choices.

Construction is expected to cost $200 million, with a timeline not yet established.

395 3rd Street is across the site of a 15-story mixed-use proposal at 725-777 Harrison Street and the massive proposal at One Vassar. One Vassar is expected to create three new towers with hotels, apartments, and nearly half a million square feet of office space.

https://sfyimby.com/2021/12/several-...francisco.html
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  #3  
Old Posted Dec 10, 2021, 7:27 PM
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Nice project. This along with some of the other proposals in this area will eliminate the rest of the few remaining surface parking lots in this immediate area.
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  #4  
Old Posted Dec 29, 2021, 7:47 PM
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Redwood-Inspired Design For 395 3rd Street, SoMa, San Francisco
BY: ANDREW NELSON 5:30 AM ON DECEMBER 29, 2021

Henning Larsen Architects, an internationally renowned Danish architecture firm, is responsible for the design.

The architect makes clear the design is inspired by the California Redwood, impossibly tall coniferous trees growing across California and Oregon. The towering trees can rise on average between 250 and 300 feet tall. Amazingly, the proposal for 395 3rd street will be shorter than Hyperion, a California redwood and the tallest tree in the world rising approximately 380 feet above the ground.

The 369-foot tall structure will yield 552,000 square feet with 453,980 square feet for residential use, 4,460 square feet for retail, parking for 208 bicycles, and 71,880 square feet for the four-floor underground garage with a capacity for 131 cars.

Of the 524 apartments, there will be 82 affordable units on-site. Unit sizes will vary with 136 studios, 116 one-bedrooms, and 272 two-bedrooms. Around 143 units will be provided with private balconies or juliette windows. By including affordable housing, the project benefits from the State Density Bonus. The developer is also likely to apply for protection with California Senate Bill 330.

Residential amenities will start at the ground level with the lobby, large mailroom, and immediate access to the open-layout commercial space on the ground level, which is expected to become a retail shop or restaurant. The 11th-floor amenity deck includes a game room, co-working space, CrossFit room, community kitchen, and an open-air courtyard. The outdoor area includes landscaping, seating, and an open lawn.

The 34th-floor roof courtyard will be the highlight of the amenity program. Residents will find access to a steam bath and 36-foot pool next to a yoga retreat room, finish spa, and outdoor deck with skyline views across the Bay Area.

Along with the street level, the project will be set back from the sidewalk, creating space for a retail plaza. Other improvements will include a bulbout for the sidewalk, increasing pedestrian and cyclist safety on the corner. An off-street porte cochere will also migrate the vehicular access away from the public realm. The property does include a significant contribution to the city’s vehicular inventory.

Embracing the straight lines to highlight the tower’s verticality, and refuting horizontal straight lines elsewhere, the dynamic skyscraper is defined by the “elegant, scalloped building exterior and inset, unitized window bays that create depth by carving away from the building facade,” according to the project design concept.

The facade materials will include concrete/Glass Fiber Reinforced Concrete panels toned for a sense of warmth. The design is meant to contrast with the modern glass towers that punctuate the skyline, reflecting the solid materiality of past towers.

The following is an excerpt from the planning document design concept:

This regimented carving accentuates the dynamic movement of light and shadow along the building face while also drawing striking vertical lines. The building culminates in a defining 18’ building crown, which surrounds a rooftop terrace and a mechanical penthouse. Building materiality draws from many architecturally and historically significant buildings in surrounding downtown and SoMa context. The materiality was selected to stand in contrast to glassier high-rise towers, while still making a unique contribution to the San Francisco skyline. The randomized application of juliette balconies and metal railings on varying window bays creates a glimmering effect up the building . . . .

Construction is expected to cost $200 million, lasting over two years from ground-breaking to completion. With an estimated groundbreaking in 2023, completion is expected by early 2026. New building permits were filed last week, along with several new permits in early December, as was recently covered by SFYIMBY.


















https://sfyimby.com/2021/12/redwood-...francisco.html
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  #5  
Old Posted Dec 29, 2021, 8:29 PM
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Elegant design here. Excellent proposal. The renderings turned out better than I was expecting. The scalloped window bays add a very nice texture. It does include a podium with one of two amenity decks, but at least it's nicely integrated into the design, aka not a sheathed parking structure. All parking will be underground.

369 FT | 35 FL
524 units | 15% affordable
131 cars | 208 bicycles
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  #6  
Old Posted Dec 30, 2021, 2:25 AM
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Not exciting to my eye. It gets the job done with a significant number of homes. It will be in my view in a few years & I can watch it rise.
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  #7  
Old Posted Dec 30, 2021, 4:47 AM
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It has that retro mid-century modern look, but in a new and good way. Is it 1960 or today? It's both! Those Juliet balconies look like they're smiling at me. Nice!
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Old Posted Dec 30, 2021, 5:02 AM
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Looks very beautiful. Like something out of Tokyo.
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  #9  
Old Posted Dec 30, 2021, 7:14 AM
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Originally Posted by SFView View Post
It has that retro mid-century modern look, but in a new and good way. Is it 1960 or today? It's both! Those Juliet balconies look like they're smiling at me. Nice!
Yeah I can definitely see the mid century modern vibes as well. I also like how it interacts with the street level with the ground floor retail and recessed corners for pedestrian access, visual interest, and flow. They also did a good job hiding the parking entrance along the side alley (St Francis Place), eliminating curb cuts along both 3rd and Harrison.
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Old Posted May 30, 2022, 8:20 PM
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Quote:
Project Review Meeting Requested For 395 3rd Street, SoMa, San Francisco
BY: ANDREW NELSON 5:30 AM ON MAY 30, 2022

Strada has filed a request for a project review meeting with city staff for 395 3rd Street, a 36-story mixed-use infill proposed in SoMa, San Francisco . . . .

Henning Larson writes in the project plans that their proposal aims to create “an elegant, expressive icon in the city’s skyline, a generous public realm, and streetscape that fosters an active public life, and a dense residential offering at a time when more centrally located housing is in desperate need.” The exterior is clad with molded precast or GFRC panels with brass-toned windows and balconies. The exterior will feature scalloped bay panels to achieve a dynamic exterior with modular construction . . . .

Construction is expected to cost around a quarter billion dollars, lasting over two years from ground-breaking to completion. With an estimated groundbreaking in 2023, the units could open as early as 2026. Project profile applications and the December-filed building permit are still under review by the planning department.
https://sfyimby.com/2022/05/project-...francisco.html
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Old Posted May 31, 2022, 9:26 PM
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Some additional renderings. Overall a very nice design.











https://sfyimby.com/2022/05/project-...francisco.html
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  #12  
Old Posted Jun 2, 2022, 10:10 PM
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I like it. Those railings are like mini little Golden Gate Bridges on each balcony.
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  #13  
Old Posted Jun 8, 2022, 6:09 AM
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Originally Posted by peanut gallery View Post
I like it. Those railings are like mini little Golden Gate Bridges on each balcony.
peanut, it's great to have you back. really missed your voice here over the years.

and I really like this too.
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Old Posted Jun 8, 2022, 11:49 PM
LudyRudy LudyRudy is offline
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There's something about the concave shapes going up the sides (fluting)and the partially see through crown that echoes Coit Tower.
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  #15  
Old Posted Jun 9, 2022, 5:36 AM
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Originally Posted by LudyRudy View Post
There's something about the concave shapes going up the sides (fluting)and the partially see through crown that echoes Coit Tower.
Astute observation! I can see that as well. Hopefully this tower gets built as well. Would be a fantastic addition with its little quirks and features paying homage to other icons of SF.
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Old Posted Jun 9, 2022, 5:46 PM
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Originally Posted by timbad View Post
peanut, it's great to have you back. really missed your voice here over the years.

and I really like this too.
Thanks timbad! Glad to see you’re still here with all your great updates!
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Old Posted Jun 9, 2022, 10:50 PM
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Hey there peanut. It's a little bit like the old days seeing you back. This building is a little bit like the old days in design too. That's great on both accounts!
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Old Posted Jun 15, 2022, 8:54 PM
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Hi SFView, great to see you are still here too! It’s been such a long time, I wasn’t sure who would still be active. I’ll try to help contribute to the updates. Just need to work out a new photo hosting solution. My old methods don’t seem to work now.
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  #19  
Old Posted Jun 15, 2023, 9:12 PM
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Quote:
Revised Plans for New Tower Approved for a Streamlined Review
June 15, 2023

The revised plans for a 35-story tower to rise up to 369 feet in height on the 90-space parking lot parcel at 395 3rd Street, on the northeast corner of Harrison and Third, have just been approved for a streamlined environmental review and entitlement.

As designed by Henning Larsen, in conjunction with Gould Evans for the Strada Investment Group, the proposed infill tower would now yield around 524 apartments, configured as 96 studios, 299 one-bedrooms and 129 twos, with 4,500-square-feet of ground floor retail space; two rooftop gardens; a 1,920 square foot POPOS (Privately Owned Public Open Space); and below grade parking for 125 cars, levering California’s Density Bonus law to build above the existing 200 foot height limit for the Central SoMa site.
https://socketsite.com/archives/2023...ed-review.html
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  #20  
Old Posted Jun 16, 2023, 12:17 AM
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Is it going to keep its design? I really like the current design, I feel like it will give a little bit of uniqueness to this building and that's something that would be refreshing to see.
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