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Why is São Paulo seemingly a non-event outside of Brazil?
Disclaimer before I get dragged - I know my take is more of a Euro/NA centric view.
Unlike other major megacities of the world, São Paulo (22M+ people!) which is the economic powerhouse of this country doesn't seem super romanticized or desirable from a global media/collective consciousness perspective. Yet from what I hear, the quality of life and safety is far better there than Rio, and it's extremely diverse and cosmopolitan...and it represents a microcosm of the multi-faceted nature of Brazil.
Aside from distance, what hinders São Paulo's status as a premier tourist destination in the league of Tokyo, Mexico City, Shanghai, NYC or London?
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