http://www.azcentral.com/community/t...tc0503-ON.html
Plans for Mill Ave. revealed
Katie Nelson
The Arizona Republic
May. 3, 2007 01:00 PM
The leader of the Downtown Tempe Community has unveiled a 10-year plan to make Tempe's core a cleaner, safer, funkier, livelier place to be.
It will serve as a roadmap for how the group of business and landowners intend to keep Mill Avenue a viable place to shop and do business as an increasing number of planned shopping centers open throughout the Southeast Valley.
"Our competitive advantage is our independent and independent-thinking retailers," said Pam Goronkin, who took the helm of the organization in November. "We need to capitalize on that we're not a totally planned mall . . . We're not a faux urban lifestyle like Kierland Commons, or trying to have an urban lifestyle like Phoenix. We already have one."
The 29-page plan is the first public indication of what direction Goronkin will steer the influential business organization. It's a product of months of brainstorming and planning. A quorum of the 29-member board approved the document unanimously.
The first outward signals of change will likely be a cleaner Mill Avenue. Goronkin and her staff plan to work with the city to increase trash pickup, tree trimming, sidewalk and street sandblasting and building power washing. She also wants to have the light fixtures repainted and there to be more signs that show visitors where to park and how to get around.
Other prominent components of the DTC's new plan are a new ambassador program, similar to the orange-shirted ambassadors in Phoenix's Copper Square, and a push for re-opening street connections that were previously closed.
"We've made some development mistakes in the past," Goronkin said. "With the street grid closed off, there's no place for the cars to go and no place for the pedestrians to go."
More street would also mean more street corners - which are typically more attractive to businesses.
Other goals to meet by 2017 include increasing business development and opening more retail stores, according to the document.