Quote:
Originally Posted by Skyguy_7
I can't imagine a professional marketing team would come up with the term "sidescraper"...
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Eh, it gets the point across...
I assume Related is looking to ape the success of Merchandise Mart and Old Post Office. It makes sense from a development standpoint, this style of building is more cost-efficient than highrise (there is less cladding and core space per SF). You can even design it to be expandable, horizontally.