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Old Posted Dec 12, 2019, 7:56 PM
ardecila's Avatar
ardecila ardecila is offline
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Join Date: Jun 2006
Location: the city o'wind
Posts: 16,384
Quote:
Originally Posted by Skyguy_7 View Post
I can't imagine a professional marketing team would come up with the term "sidescraper"...
Eh, it gets the point across...

I assume Related is looking to ape the success of Merchandise Mart and Old Post Office. It makes sense from a development standpoint, this style of building is more cost-efficient than highrise (there is less cladding and core space per SF). You can even design it to be expandable, horizontally.
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