I don't mind it at all. It just needs some more friends around it. I definitely agree it's better than a parking lot. And if I understand it right, this construction method has little effect on whether or-not there can be balconies, non-rectilinear footprints, façade variation, etc. True, a rectangular plan is usually most efficient, and probably played a factor with the available budget, but no differently than with a building of more conventional construction methods.
The main point of this construction was a proof-of-concept that you can construct floorplates at ground level with very little time spent on scaffolding, formwork, fall protection, etc., and erect the overall building in a shorter timespan. The first lift was in March 2022. The final lift - last weekend. Yes, a repetitive pattern helps, but I don't think it would invalidate the concept, to try it with more variety.
Here are a few more photos from recent days, before, during, and after the 3rd floor plate lift, which is the final lift floor. Everything from here-on-out will be framed-in from the ground -
Source:
LinkedIn | Barton Malow