Quote:
Originally Posted by iheartthed
We are talking about a brand that employs something specific to a city in its branding. That is what this thread is about. Not about where companies are located.
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We were talking about place association with a certain brand.
I'm not saying that people immediately think of Pittsburgh when they dip their fries in ketchup. But I know for sure there's way more people who recognize that there is a connection between Heinz and Pittsburgh, than who recognize a connection between Anchor Steam and San Francisco. Just a volume game at play here.