Goldenberg? Building something that isn't a parking lot???? Hell hath frozen over!
Title: Broad & Lombard
Architect: SITIO architecture + urbanism
Developer: Goldenberg, Badger Group
Location: 500 South Broad Street, Philadelphia, PA
District: Center City
Neighborhood: Avenue of the Arts
Floors: 43
Height: 552 FT
Code:
Outdated Renderings and Article:
(Outdated Article) Virgin Hotel Coming to Broad & Lombard?
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Things went quiet for a couple of years, as we suspect progress was slowed due to the pandemic. But we’ve seen some hints over the last year or so that give us confidence that things are happening here, albeit slowly. The Philadelphia Business Journal reported in February 2021 that while delayed, plans were indeed still moving forward. In fact, we even got a bit more information specifying “a dynamic mixed-use development that includes residential, student housing, hospitality, restaurants and grocery,” according to a statement from the Goldenberg Group. This seemed like a fairly confident and factual statement, especially given how hospitality programming was only “likely” at the initial announcement.
Coincidentally (or not?), Virgin Hotels issued a press release earlier that same February publicizing their new 2021 openings. Buried in the very last sentence was this highly intriguing statement: “Virgin Hotels continues to explore hotel and office conversions and ground-up development in Philadelphia, Boston, Los Angeles, Austin, Seattle, and London.” Well, isn’t that interesting, especially seeing Philly as the lead city. Having lost out on an SLS Hotel when plans shifted for the Arthaus condo tower, we always thought that a shmancy hotel would be an exciting fit for South Broad.
So why do we keep going on about hotels? Are we experiencing a Broad Street fever dream? Well not entirely, because according to some renderings we stumbled upon on the Badger Group’s website, it appears that Virgin Hotels may be eying the very lot we’ve been discussing. Without further ado, check out the renderings below for Broad & South, with design again brought to you by SOM.
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https://www.ocfrealty.com/naked-phil...-broad-lombard
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