NEW YORK | 1710 Broadway | 633 FT | 54 FLOORS

[NYguy]

Originally Posted by aquablue

Nothing wrong with neon signs that stretch long distances up and down avenues. For example, Tokyo has streets that have neon up and down for a long distancce, like Ginza and Shinjuku. I see no issue with that in NYC. These are commercial districts for the most part anyway I believe. And besides, the lights do enliven the area at night. As long as more gems are not destroyed for those signs/lights, I'm am OK with it. However, there are plenty of dull modern buildings in NYC that could do with enlivening with lights.

I agree. I don't have a problem with lights/signage. It's a characteristic of the streets of New York. Broadway is Broadway. They should extend the signage from 59th to 34th at least. It's New York, the Big City. There should be lights. One street out of 300+ square miles is not a lot. Not even a lot for Manhattan alone, with its many streets and avenues known around the world. But like I said, Broadway is Broadway. More lights please.

[aquablue]

'bout fucking time.

[chris08876]

Credit: RW/JR Ewing

[chris08876]

No activity yet. From RW at yimbyforums.


Credit: walpole

[chris08876]

Gary Barnett-owned Manhattan site may be home to the Northeast's inaugural Hard Rock Hotel

Could a site owned by Gary Barnett's Extell Development Co. be the home of New York's first Hard Rock Hotel?

Barnett has assembled several parcels on the west side of Eighth Avenue between West 45th and West 46th streets, including a garage he purchased last summer for nearly $46 million, to create a development site that can accommodate a soaring tower.

Hard Rock plans to announce Monday the location of what the firm says will be its first hotel in the Northeast U.S., in a partnership with Barnett. Hard Rock, owned by the American Indian Seminole Tribe in Florida, operates a successful restaurant in Times Square.

Neither Barnett nor a spokesperson for Hard Rock would comment on the location, which the company plans to unveil Monday.

Barnett owns other properties in the area, including a development site at 1710 Broadway at the north end of Times Square that can accommodate a super-tall skyscraper and is also a potential location for the Hard Rock. Sources said Hard Rock had been looking to secure a location in Times Square for several years and had previously considered a development site on the north side of West 42nd Street, between Eighth and Ninth avenues, that is currently a parking lot.

Barnett has been one of the city's most prolific builders. In the early 2000s, he built a tower for the W Hotel in Times Square on West 47th Street. He is currently erecting the city's tallest tower by roof height on Billionaire's Row on West 57th Street, a 1,550-foot spire that will have a seven-story Nordstrom department store at its base.

Hard Rock is trying to secure approval to build a proposed $1 billion casino in the Meadowlands—a plan that has been met with opposition from some New Jersey officials who say it would create competition to the flagging casinos in Atlantic City.

"It's the ultimate entertainment brand in that it connects lodging with music and the product keeps reinventing itself as music evolves," said Mark Gordon, a hotel developer. "It will be successful in New York City, and Times Square is the best location for a brand like Hard Rock."

=======================
http://www.crainsnewyork.com/article...the-northeasts

[NYguy]

https://commercialobserver.com/2018/...1710-broadway/

Gary Barnett’s Extell Selling Off West 54th Street Site for Roughly $200M



211 WEST 54TH STREET


BY LAUREN ELKIES SCHRAM
MARCH 29, 2018

Gary Barnett’s Extell Development Company is selling off a parcel on West 54th Street that is zoned for residential condominiums, Yoron Cohen of Colliers International, who is marketing the site, told Commercial Observer.

...Cohen believes the 288,000-square-foot zoned site at 211 West 54th Street between Seventh Avenue and Broadway is prime for pied-a-terres in the 600- to 1,000-square-foot range, with an average price of $2,800 per square foot. There are “a lot of large units [in the area], but [you] don’t have a lot of pied-a-terre units,” he said.

When Extell bought the site, it was bigger—more like 300,000 square feet— and was part of a big assemblage on the block. It had an address of 1710 Broadway and was going to be a commercial building. Those plans have been abandoned, Cohen said, because Barnett couldn’t convince all of the property owners to sell their sites. So “now he’s going to break it up and sell it piecemeal,” Cohen said. Extell is retaining some of the air rights at 211 West 54th Street to apply to its other sites, rendering the plot smaller.

Colliers gave it a street address, he said, as that’s “more applicable for a residential building.”

[Zerton]

Looks like they aren't saving the existing 7-story building's facade anymore.

[chris08876]

Extell Lands $122M Refinance on Midtown Property It Tried to Sell

The loan package, from JVP Management, provides Extell $66.4 million in new debt on the site in the form of a gap mortgage and additionally refreshes prior financing provided by Bank OZK over the last few years, the documents show. The two-year debt comes with a one-year extension option and carries a floating interest rate of 4.5 percent over LIBOR, according to documents Extell filed on the Tel Aviv Stock Exchange.

Last year, Yoron Cohen, a Colliers International sales broker, said that Extell—led by Gary Barnett—had plans to sell off the plot to a buyer who would demolish the empty building that stands there today in favor of pied-a-terre-style apartments.

“We think the highest and best use in this point of the market is residential,” Cohen said at the time.

Extell originally meant to develop the parcel along with surrounding lots itself, but it had a hard time convincing neighboring landlords to sell, Cohen told Commercial Observer. Instead, Extell changed course. It rebranded the site, which had been known as 1710 Broadway, and called it 211 West 54th Street, which it deemed a more suitable residential address. Extell then started shopping it around to residential developers, hoping to sell for somewhere around $200 million.

Those plans appear to have changed, but an Extell spokeswoman didn’t immediately respond to inquiries about what threw the plans off course.

Cohen said recently that he’s no longer involved in the property.

“I do not market 1710 Broadway, which we last marketed as 211 West 54th Street,” Cohen told Commercial Observer in an email in February. “We took it off the market and frankly I have no idea if Extell is refinancing it or not.”

===============
https://commercialobserver.com/2019/...vp-management/

[NYguy]

https://www.instagram.com/p/BxadeIODWYI/

Rendering of a 90+ story supertall tower for 1710 Broadway in Midtown Manhattan. The prime development site between Central Park and Times Square was recently refinanced by NYC’s leading tower-builder Gary Barnett of Extell Development. This verdant concept, devised with @StudioDror would incorporate planted balconies and deeply inset windows. Last month, the NYC City Council passed aggressive legislation to lower carbon emissions in large buildings by 40% by 2030. This earthy envelope appears to be ahead of the game...

[Eidolon]

I think the facade would look much nicer without those photoshopped trees and bushes crapping up the flow of the building. The exterior foliage would also look considerably worse than even these pictures show after less than a year spent outside.

Oh well, hopefully it is just just propaganda to make it seem greener to the untrained public.

[Busy Bee]

If I could take that little building and move it somewhere... It's very dignified and I've always like it. It reminds me of something in Berlin or Vienna.

[Hudson11]

I don't think any of that firm's visions have been built. That being said, the 90 floor figure reported on instagram is exciting. Considering Extell never sold the portion they briefly marketed, a supertall is still very possible. Maybe not soon, but hopefully one day.

[manchester united]

To change the title to 90+ floors.

[NYguy]

https://patch.com/new-york/midtown-n...craper-planned

Century-Old Midtown Building Faces Demolition; Skyscraper Planned
The megadeveloper Extell filed plans to demolish the former Ford Motors showroom on Broadway, where a high-rise tower may be built.





By Nick Garber, Patch Staff
May 20, 2021

A developer filed permits with the city on Wednesday to demolish a 102-year-old Midtown building amid possible plans to construct a skyscraper on the site.

The six-story building at 1710 Broadway, on the corner of West 54th Street, was built in 1919 as Ford Motor Company's new Midtown showroom — part of a string of dealerships that once lined Broadway, when it was known as Automobile Row.

In 1943, Ford Moved out and was replaced by the International Ladies' Garment Workers Union, who occupied the building for decades, Curbed reported. More recently, it was home to Bad Boy Entertainment, the company run by hip-hop mogul Sean Combs.

Extell did not immediately respond to a request for comment about its plans for the site, and no new construction permits have been filed. This week's demolition permits were filed by an Extell executive, calling for full demolition of the former Ford building.

[Sky88]

Do you think Extell could propose a 1,000 ft tower, or a lower tower?

[NYguy]

Building diagram…633 ft to top of parapet, 630 ft bulkhead….

[Busy Bee]

I like it.

[Hudson11]

who the heck knows with Extell though. They're known for their bait and switches. They had a building diagram and rendering for a 200 footer for their upper west side tower that exceeds 700ft. To my knowledge, this is still a full site. Extell never ended up selling off pieces of the block piecemeal as reported.

[NYguy]

^ A lot of times, what you see for projects are initial filings to get things started before everything is in place to file for a full development. Sometimes, plans just change.

[JMKeynes]

https://www.cityrealty.com/nyc/marke...stration/53965