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Old Posted Sep 27, 2021, 11:05 PM
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pj3000 pj3000 is offline
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Join Date: Jun 2005
Location: Pittsburgh & Miami
Posts: 7,565
Quote:
Originally Posted by iheartthed View Post
Is your reasoning that the Steelers use the same logo?
I think it fits your rule
  • have some culturally specific tie to a city


Steel, the product, obviously has very strong cultural ties to Pittsburgh -- "the Steel City." So much so that the football team is named the Steelers, and the American Iron & Steel Institute requested that the Steelers use their logo on their helmets. The Steel branding is much more associated with the Steelers than it even is with the product/industry. Instant association/tie with/to Pittsburgh.

Far more than Cadillac or Pontiac brands are associated with Detroit, for instance.
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