Posted Apr 22, 2009, 5:04 AM
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Registered User
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Join Date: Apr 2006
Location: Country Club Park, Greater Coronado, Midtown, Phoenix, Az
Posts: 4,610
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http://www.azcentral.com/members/Blo...railblog/51443
Quote:
Art fans, foodies: Watch for rail marketing deals
A handful of Valley tourist destinations are starting to use light rail to promote their business. It’s too early to tell if the idea will catch fire. What is known is some companies see enough of a boost to their bottom lines to offer discounts and rail tickets.
There are deals out there for the artistically- or gastronomically-inclined.
We told you about the deals on pub crawls. Now on Monday, Monti’s La Casa Vieja, Tempe’s venerable steak house, began offering a discounted meal, two all-day Metro passes and an admission to the Heard Museum at a reduced rate. Managing partner Eddie Goitia says weekend train visitors have been a bright spot in a dark economy. He’s starting to see the possibilities. “You already had two distinct cultural points of interest and the train connects the two. All of a sudden I can reach so many places in the Valley and market them. It’s instant marketing.”
The Heard is also offering $1 off tickets to people from big downtown hotels. The Heard’s marketing director Juliet Martin said light rail has been a major, but not sole, factor in keeping museum crowds about even with last year.
Down the street, the Phoenix Art Museum has been offering a $10 break on $75 membership to anyone with a monthly rail pass, but for now the promotion “hasn’t been very popular,” says publicists Mindy Carr.
The Desert Botanical Gardens in January started running an experimental free shuttle every 20-30 minutes to the Priest Drive Station, around a mile and a half away. After May, the shuttle will be evaluated. Marketing Manager John Sallot says the garden gets about 5,500 daily visitors, largely drawn by the marquis Chihuly exhibit. About 90 a day come by shuttle.
On 44th Street, the Phoenix Airport Residence Inn by Marriott offers free all-day train passes and a shuttle ride to the Airport Station in one special package. Only 27 packages have sold since January, says general manager Larry Turner. More significantly, he’s seen new customers for the downtown conventions.
That’s part of a larger trend says Scott Dunn at the Convention and Visitors Bureau. “Light rail is a huge selling point for downtown conventions,” Dunn says. He says the affordable fare next to the cost of a car rental is a big plus. Also, in years past people told Phoenix tourist boosters that the lack of things to do downtown was a major reason they didn’t book conventions here. Dunn says that’s changing as conventioneers learn what’s reachable by light rail.
In east Tempe, managers at the 80-slot Apache Palms RV Park recently asked Metro for 1,000 rail brochures and report handing them out fast and furiously. Clearly rail is popular with tourists, but time will tell if they significantly move the needle on passenger counts
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