Quote:
Originally Posted by Acajack
I know the CFL is very much the little engine that could. It's just that everywhere we look it seems like it's NFL promos on TV, NFL promos at the grocery store, NFL promos in bars, NFL promos on social media (including unpaid ones by "friends" of ours of course), etc.
|
From my buddy Rod Pedersen:
https://rodpedersen.com/10-weekend-things-50/
4 – THE SOLUTION: I spend way too much time thinking about this, but far less than I used to. Hyping these teams and leagues isn’t my job anymore.
However I feel the deterioration of the mainstream media has led to the vast decline in interest in anything that isn’t NHL, NFL, MLB or NBA in Canada. We didn’t realize it until it was too late that the local newspapers, supper newscasts and radio morning shows were doing free marketing for the teams and we didn’t even know it at the time. And bad publicity has always been better than none. But now with major cutbacks in all of the media, the coverage is almost entirely gone and the time which remains is dedicated to the big leagues.
Quick: Name five Regina Pats! Or for that matter, five Roughriders. Can you name ONE Ram, Thunder or Red Sox?
The teams are working their nuts off on their own social media – kudos to them – but it’s the local media which isn’t what it used to be. (Paging Bob Hughes and Gregg Drinnan). Rob Vanstone is a one-man show as far as columnists go at the Leader Post.
Sports radio’s been wiped off the map in Hamilton and Winnipeg, and chopped by 50% in Vancouver. It’s flickering in the cities where it remains.
Sports isn’t as big of a deal in Canada as it is in the U.S., and it’s shrinking daily unless your three letters are N.H.L.
NEWSFLASH: Ignoring a problem won’t make it go away.