Yet more news of the Chinese EV invasion into Europe.
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Look at the quality of what they're building.
I'm starting to get genuinely worried about the Big 3. They are just not moving fast enough. It's getting obvious that the argument they can catch up is bunk. They aren't investing enough to build battery factories. They are years behind on software. Almost a decade behind on battery tech. They are also loaded up with debt and need the profits from existing sales just to survive. They are quickly heading for a wall.
Think of Ford, for example. They sell over a million F150s. In 2026, they will only have the ability to put out 150k F150 Lightnings per year. Tesla will have the ability to put out a million Cybertrucks annually by then. Those Cybertrucks will weigh less, be aerodynamic and require less batteries for longer range, and therefore cost less. Given how much Ford relies on F150 profits, if even 10% of their customers defect or decide to delay purchases waiting for an electric F150 (which makes less profit anyway) Ford will be in big trouble.
And between Tesla at the top end and the Chinese EV makers at the bottom end, the legacy automakers are really, really in trouble. Once that US$25 000 EV drops in a few years, I expect sales of Civics, Corollas, Camrys, Accords, Focuses, Priuses, etc to collapse. Tesla is going to be the Apple of the auto sector taking most of the profits with a small portion of sales. The Chinese OEMs and a handful of European carmakers look set to be the Androids of the automarket with volume but low profit. Detroit is going to be broke.