Viceroy Hotels’ Founder to Launch New Proper Hotels Brand
Greg Oates, Skift
With the rise of so-called urban “innovation districts” rearranging so many downtown cores so quickly, there’s been a lack of hotel product to keep pace that aligns with the startup and creative professional crowds swarming to them.
In Austin, scheduled for opening in mid-2017, the Austin Proper will be a new 35-story, 250-room contemporary high-rise hotel. It’s located at the Green Water Treatment Plant redevelopment that’s extending the borders of Austin’s buzzy 2nd Street District.
“Green Water Treatment Plant is a great example of an innovation district,” says De Lowe. “It’s a warehouse district that’s now the center of the booming downtown Austin area in the southwest quadrant that’s walkable with great retail, offices and restaurants, etc.”