I hate to get super-technical, but this isn't even downtown-adjacent. Downtown doesn't even get up to the river.
Like, even more liberal definitions of the area
might include all of Kerrytown. Honestly, on the north end of downtown you don't start to feel that it's a downtown until at least Kingsley. I don't know what they call the area north of Kingsley (well, a big part of it is the Old Fourth Ward), but that's what I'd consider "downtown-adjacent".
That's one thing I've been struck having spent a bit more time there in the last two years: the river and its valley really, really divide the city. Lower Town feels like a whole seperate village. What I love about this proposal is that it'll give the folks north of the river at least a start on a "downtown" of it's own. Because there is honestly nothing much left of it.