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  #1101  
Old Posted Dec 3, 2021, 3:53 PM
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Originally Posted by left of center View Post
Its not the best name, but I think its fine. I think "The 78" is a worse name by comparison.

In the end, neither of those names bother me enough to do something about it. It's not like they named it Stench Blossom Gulch or something
Ironically The 78 actually was a railyard and Related is probably the origin of the "xxx Yards" trope, if not Baltimore with Camden Yards.

I wonder if Related had a similar Yards name in play for their South Loop site but Sterling Bay beat them to the punch? "The 78" reeks of the marketing discard pile.
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  #1102  
Old Posted Dec 3, 2021, 4:36 PM
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Originally Posted by ardecila View Post
Ironically The 78 actually was a railyard and Related is probably the origin of the "xxx Yards" trope, if not Baltimore with Camden Yards.

I wonder if Related had a similar Yards name in play for their South Loop site but Sterling Bay beat them to the punch? "The 78" reeks of the marketing discard pile.
Yes the "I live in The Reserve at The Braden in The 78's historic Interpretive Arts District" or whatever is certainly going to roll off the tongue. Everybody is just going to call it the south loop and forget about the ultra lame placemaking attempt.
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  #1103  
Old Posted Dec 3, 2021, 5:19 PM
moorhosj1 moorhosj1 is offline
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Originally Posted by west-town-brad View Post
real estate agents also love to try and name new neighborhoods - really more of a re-naming thing to get people to pay higher prices for housing...

some fun ones that never really stuck include....

West Bucktown (meaning that area across Western Ave that is not in Bucktown)

West Lincoln Park (meaning not Lincoln Park at all)

Humboldt Heights (sorry still Humboldt Park)

I'm sure there are as many examples as there are real estate agents.
Soon, everyone will be moving to "West, West Loop"
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  #1104  
Old Posted Dec 3, 2021, 5:58 PM
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Originally Posted by moorhosj1 View Post
Soon, everyone will be moving to "West, West Loop"
"East West Loop West"

or

"West Loop^2"
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  #1105  
Old Posted Dec 3, 2021, 6:16 PM
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I think there's a Ye joke somewhere...
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  #1106  
Old Posted Dec 3, 2021, 6:23 PM
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i live on "west eastwood", which is always fun when i have to say my address out loud.

i'm sure similar to those who live on "north southport".
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  #1107  
Old Posted Dec 3, 2021, 7:46 PM
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The 78 is objectively a terrible neighborhood name.
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  #1108  
Old Posted Dec 3, 2021, 7:54 PM
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instead of "the 78", Related should have gone with something more original and fun like "River South".






but seriously, "lincoln yards" is fine. it's not great, but perfectly and averagely adequate.

"the 78" is dumb, but i remain skeptical that anyone will actually call it that in daily usage once its done decades from now.
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  #1109  
Old Posted Dec 4, 2021, 4:39 AM
marothisu marothisu is offline
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I prefer NoChito - North Chinatown.

Or what about SoRo? South of Roosevelt
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  #1110  
Old Posted Dec 4, 2021, 5:27 AM
LouisVanDerWright LouisVanDerWright is offline
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All hail Belgravia Group, the only ones doing development names right in Chicago. Possibly the greatest development name of all time is:

Triangle Square
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  #1111  
Old Posted Dec 4, 2021, 3:16 PM
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Originally Posted by marothisu View Post
I prefer NoChito - North Chinatown.

Or what about SoRo? South of Roosevelt


Uh…..no

NoChITo sounds like a salty snack

“I ate a bag of Nochitos a couple of hours ago and I’m getting hungry again!”
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  #1112  
Old Posted Dec 4, 2021, 10:51 PM
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Originally Posted by the urban politician View Post


Uh…..no

NoChITo sounds like a salty snack

“I ate a bag of Nochitos a couple of hours ago and I’m getting hungry again!”
Right. It's Chicago and food reigns supreme here so..
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  #1113  
Old Posted Dec 5, 2021, 4:52 PM
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Related keeps assuring me that "The 78" is just a placeholder name. Alas, as we know from Block 37, The Gap, New City, or North Center, if a placeholder name gets used long enough it sticks.

Ironically, Related is also responsible for the development name I most applaud: Bennett Park. During the 2009 centenary of the Plan of Chicago, I tried to spur some interest in naming something for Edward Bennett, coauthor of the Plan. Unlike Burnham, Bennett lived too long to have anything like a park named in his honor (we used to think it improper to name things for living persons). I never made any progress: the pushback from Magellan about naming Park No. 546 for Bennett rather than "Lakeshore East" was immediate. I was trying to think of another park to advocate for when I learned from an old friend at Related that their young marketing team had come up with Bennett Park all on their own.
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  #1114  
Old Posted Dec 11, 2021, 4:58 PM
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Sterling Bay reveals four-year plan for Lincoln Yards
Developer Sterling Bay next week will tell the public about its plans for the North Side megaproject, including more than 800,000 square feet of buildings and a park.





https://www.chicagobusiness.com/comm...r-sterling-bay

https://www.chicago.gov/content/dam/...use_slides.pdf
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  #1115  
Old Posted Dec 12, 2021, 1:24 PM
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Originally Posted by galleyfox View Post
Sterling Bay reveals four-year plan for Lincoln Yards
Developer Sterling Bay next week will tell the public about its plans for the North Side megaproject, including more than 800,000 square feet of buildings and a park.





https://www.chicagobusiness.com/comm...r-sterling-bay

https://www.chicago.gov/content/dam/...use_slides.pdf

Sterling Bay Open House
4:30 to 6:30 p.m.
Tuesday, Dec. 14, 2021 | Draft Presentation
Lincoln Yards Experience Center, 1324 W. Concord Place
Register by sending contact information to info@lincolnyards.com
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  #1116  
Old Posted Dec 12, 2021, 11:47 PM
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  #1117  
Old Posted Dec 13, 2021, 1:06 AM
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Originally Posted by r18tdi View Post
Love it. Sterling Bay is king of the midrise.

And I'm even more excited for the river walk and plaza areas in the plans. I'm dreaming for a future where there are miles of riverwalk on the north and south branches and people are commuting to work on water taxi and some crazies on kayaks. That will for sure change people's image of the city.
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  #1118  
Old Posted Dec 13, 2021, 1:59 AM
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I know this is even further off topic, but… is it crazy to think that the riverwalk could be a great ice skating spot when the river freezes over? I looked it up and skating on the river used to be a thing. I can imagine skating from Lincoln Yards to the wild mile. Seems like a lot of fun to me and maybe the crazy kayakers would be into it too.
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  #1119  
Old Posted Dec 13, 2021, 2:00 AM
The Lurker The Lurker is offline
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Originally Posted by rivernorthlurker View Post
Love it. Sterling Bay is king of the midrise
345 N.Morgan begs to differ but yes, this is fantastic.
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  #1120  
Old Posted Dec 13, 2021, 4:11 PM
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Originally Posted by Klippenstein View Post
I know this is even further off topic, but… is it crazy to think that the riverwalk could be a great ice skating spot when the river freezes over? I looked it up and skating on the river used to be a thing. I can imagine skating from Lincoln Yards to the wild mile. Seems like a lot of fun to me and maybe the crazy kayakers would be into it too.
the city uses icebreakers on the occasions it does freeze over due to the need for emergency crafts to be able to get through. also, the liability is just way to high for people to go down there, lots of people freeze to death by falling into the river as it is
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