Quote:
Originally Posted by Clarkkent2420
Only if you presume large multinational corporate real estate users make decisions based on sizzle rather than steak.
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Not mutually exclusive. In cre, it’s still a not insignificant amount of sizzle that plays a part in decision-making....incrementally shifting to more steak over time, thankfully, however in this industry relationships and schmoozing and slick salesmanship still play an outsized role, relative to the superior merits of data-driven decisions and strategy.
Exhibit A would be the continuing wild overcompensation of commercial brokers.