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Originally Posted by Truenorth00
^ Agree with the above. However, I still don't get how you can argue that you're targeting enthusiasts with vehicles that cost above average. Isn't the entire point of the enthusiast category to target enthusiasts who are either starting out (young and cash poor) or will own multiple vehicles (and may not pay that much on one car)?
I'm inclined to say it's their business and they'll know how to run it. But their declining market share actually says that might not be true.
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I would expect that the hardcore versions like the GR Corolla / Type R are kind of what the 440 6-pack/426 Hemi versions of Chrysler products were to their more mundane counterparts of the 1960s.
The lower-end early era Ford Mustangs and Plymouth Dusters of the era were far more popular writ large because they were practical enough to be usable daily, but have a little more zest than the mundane cars they were based off of.
A Dodge Challenger with the Hemi was a rare car, even in its era. Kind of a peak before the tide went out. It is just more surprising to me that Toyota - having gone through a period of exceptionally bland practicality before the release of the 86 - decided to join the party.
I’d wager that the automakers are reading the tea leaves right for the long-term, alas. Even enthusiast-lite versions of lower end cars are fading; compact coupes (of which the Civic was the last) and the decline of the manual transmission in those same (relatively) mundane vehicles are pointing in a certain direction.
Which makes the continued existence of something like a Civic Si or VW GTI sort of a minor miracle, I suppose. Reasonably affordable, reasonably engaging, reasonably practical. Not sure how long it lasts, but enjoy it while it does.