Quote:
Originally Posted by Jonesy55
International perception is lagging way behind reality when it comes to Brazil I think. Here in the UK at least I'm sure that if you asked people to name one Brazilian city most people would say 'Rio de Janeiro' rather than Sao Paulo even if the latter is much more important and has been for several decades. Maybe SP lacks a couple of globally famous landmarks and tourism draws to symbolise the city (an Eiffel Tower, or a Statue of Liberty, or a Burj Khalifa) which would increase the profile among those who might not be familiar with the city or country.
Then again maybe Paulistas might be happier being the domestic titan of Brazil and letting Rio and its geographical setting keep its place as the international popular face of the country?
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I don't think São Paulo resents of the lack of an international brand. Maybe as the city, for over a century, kept growing in size and importance, people didn't bother to think about it.
Even though Rio, for historical reasons, but mostly for its very unique setting and culture, is much more recognizable abroad, that didn't stop São Paulo to gather virtually every international company Brazilian HQs on the past decade. For what really counts (business, investiments), São Paulo's international low profile didn't get in the way.
I personally believe São Paulo should work in an international identity. It managed to build a very strong domestic one, so nothing stops to be succesful abroad too. For one thing, São Paulo, being much safer, wealthier, more work-oriented, milder cilmate, is more friendly to a foreigner than Rio.