Buckhead Atlanta was a stupid name that could easily be confused with the entire Buckhead Atlanta area.
If a visitor in Buckhead pulled up to a pedestrian and asked the average Joe Blockhead where was Buckhead Atlanta. The reply might be: you're in it.
Imagine if a shopping center in the Houston Medical Center was named Houston Medical Center. You'd be confused.
Just rename the damn thing The Shops at Buckhead Village.
Your attempts at rebranding failed miserably - Ray Lewis, the boogie man, is not coming back!