Quote:
Originally Posted by PHXFlyer11
That is true, however I think there is a way to do it. They didn't get it right the first time, but I by no means think that means that streaming isn't the way to go. They need to try a different formula: rent price point, buy price point, subscription price, what's included in subscription, etc. There's a formal they need to perfect based on consumer behavior. They'll figure it out.
There are a few examples I can think of:
1) Offer higher priced subscription that includes new releases in the cost
2) Offer a discount on new releases for those who purchase subscription
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Was it really considered a "disappointment" however?
This was the only article I could find after a quick Google search. Mind you, this is dated Oct 1. I'm curious to see what the final figures are since they barely released it to the "base" subscription a week ago today.
https://www.tvisioninsights.com/resources/mulan-success_disney
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