Originally Posted by the urban politician
The title of this thread is an example of a slogan that could be used for the concept that I am about to lay out.
Just yesterday I watched another one of those “visit the Gulf Coast” commercials, and it got me thinking. The “gulf coast” commercials are a joint effort by the states of Florida, Louisiana, Alabama, and Mississippi to attract tourists to the gulf coast area to recreate. They are really well done commercials and certainly compel one to take a serious look at planning a vacation down there.
So what if a similar effort were made by a colloboration of states in the midwest? Specifically, I am thinking about Wisconsin, Michigan, Illinois, and Indiana. Brand it something like “spend your summer on the Lake Michigan coast”. There are too many attractions to count, but some that come to mind that can be highlighted:
1. Door County, Wisconsin
2. Milwaukee dining, architecture, lakefront beaches, ethnic fairs and the world-famous Summerfest
3. Lighthouses on Lake Michigan
4. There are 3 very good summer ethnic festivals in Racine, Wisconsin: Greekfest, Armenian fest, and Italian festival
5. Chicago area attractions: this is of course the motherlode of them all, with an almost countless list of activities, but music festivals, Ravinia festival, street art and ethnic fairs, shopping, architecture, dining, musuems, nightlife, boat tours and boat parties, etc etc come to mind
6. Indiana dunes, casinos/resorts in and around Michigan city
7. The cute lakefront towns on the western shore of Michigan, such as the Havens, Holland, Saugatuck with boating, boutique shopping, restaurants
8. Southwest Michigan wineries
9. Upper peninsula Michigan for more of a “getaway” with camping, beautiful beaches, hiking through natural state Parks, freshly caught whitefish, friendly people
10. Throw Mackinac Island in there as well as a rather unique attraction.
I really think that with a more concerted, regional effort, something wonderful could come to fruition if the marketing approach was right.
Anybody want to expand on this or share their thoughts?
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