New proposal which has been hanging around since 2019 looks like York development is behind this proposal. The name Amiraco Properties is on Application but I suspect it is York. Northend looks interesting on this development looks like it's stepped down which is unusual considering that's generally street front.
https://london.ca/sites/default/files/2021-05/Z-9347-Notice%20of%20Application.pdf
https://pub-london.escribemeetings.com/filestream.ashx?DocumentId=65514