European Travel Channel films 15-part Oregon series
Portland Business Journal
The state of Oregon is poised to receive some big exposure in Europe.
Next January, the European Travel Channel will air a 15-part series called "Oregon Uncovered." The show will be seen by an estimated 48 million viewers. The European Travel Channel film crew began shooting the series in Portland last October and will finish in Southern Oregon this September.
Featured Oregon attractions include Mount Bachelor, Powell's Book Store, Multnomah Falls, landmarks on the Coast, historic Jacksonville, the Columbia Gorge and wineries in the Willamette Valley. The show will run for three years showing twice weekly in primetime spots in Germany, United Kingdom, Belgium, Netherlands, Luxembourg, France and Italy.
Travel Oregon -- which serves as Oregon's tourism commission -- is sponsoring seven of the 15 episodes. A slew of other local sponsors are also on board.
European tourism to the United States is on the rise. The Travel Industry Association of America forecasts an 18 percent increase in Western European visits to the U.S. by 2010. More than 11 million Western Europeans visited the U.S. last year, according to the U.S. Department of Commerce.
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