The Creation Of HK Tram Green
July 27, 2021
Pantone Case Study
Excerpt
Recently Pantone Color Institute collaborated with HK TRAMWAYS to create a new signature green shade that pays tribute to the Hong Kong Tram and its historical and cultural significance within Hong Kong. Leveraging the power of color in design to preserve and celebrate the history and heritage of Hong Kong’s rich social and cultural past whilst simultaneously communicating a vision for the future, HK Tram Green showcases this globally renowned first of its kind mobile landmark as a pleasurable mode of transport, one whose ability to bring all people together nourishes our sense of connection to others and creates a welcoming feeling of community.
HK TRAMWAYS, Hong Kong’s first comprehensive transport system, was established in 1904 to provide citizens of Hong Kong and tourists to this growing metropolis with an accessible and affordable mode of transportation that could be easily adapted to the geographical landscape connecting the east and west of Hong Kong island.
Since the 1940s, HK TRAMWAYS has been furnishing the bodies of its self-built double-decker tram fleet with the dark green paint left in abundance during wartime. After a century of tram car manufacturing with continuous innovations along the way, the famous green tone has become an icon of Hong Kong, securing its visual brand identity globally.
The instantly recognizable green exterior of Hong Kong’s tram cars, is a symbolic reminder of Hong Kong’s heritage, paying tribute to Hong Kong’s tradition of making everyone count and feel welcome and at the same time emblematic of Hong Kong’s unique physical environment, one that organically blends the energy and bustling vibrancy of city life with the relaxing calm and majestic views of the highest peaks of Hong Kong’s lush green mountains.
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The Creation of HK Tram Green