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Old Posted May 6, 2022, 8:16 PM
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https://nypost.com/2022/05/06/one-ti...-eve-visitors/

One Times Square, site of New Year’s Eve ball drop, is getting a revamp


By Steve Cuozzo
May 6, 2022


Quote:
Owner Jamestown plans a half-billion-dollar transformation of One Times Square, the long-empty building where Broadway and Seventh Avenue cross West 42nd Street. The 118-year-old tower now serves as a mast for LED advertising signs and as the site of the world-famous ball-drop.

The 26-story structure will have an all new look by 2024, including a new facade and new windows. An indoor, 12-floor visitors center is to have a Times Square museum, interactive and virtual-reality experiences, and an outdoor viewing deck overlooking the “Crossroads of the World.”
Quote:
The famous, north-facing LED signs that light the entire “Bowtie” north to West 47th Street will remain in place and the ball-drop will also function during reconstruction.

“Advertisers will be able to continue to broadcast their messages to the Times Square crowds throughout the construction period,” Jamestown president Michael Phillips said.
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