Posted Jan 19, 2022, 3:07 AM
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New Yorker for life
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Join Date: Jul 2001
Location: Borough of Jersey
Posts: 51,919
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Originally Posted by colemonkee
Wow. $2.5 billion for 550,000 square feet. That's insane.
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They'll make money on the other aspects of the tower.
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According to David Orowitz, a senior vice-president at developer L&L Holding Company, the entire building will be like a giant advertisement. “The whole building is essentially (an advertising) sign, and the side that is facing Times Square is a single sign comprised of LEDs into the building itself that runs up the entire 46-story building,” he said in an email to CNBC.
.....it’s hired Andrew Essex, a former ad exec and CEO of the Tribeca Film Festival, to negotiate a deal with a single customer to advertise on the behemoth, including the naming rights to the building, the retail and entertainment spaces and the billboards.
“It’s part Super Bowl, part experiential mega arena, part center of commerce, part social network,” Essex told CNBC by phone, adding that he expects to have a deal signed this year.
It would have to be a brand that has the right entertainment value, Essex added. “Events must become more eventful, otherwise people stay home and watch Netflix, ” he said. “So what does it take to get people out of the house today?”
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JANUARY 18, 2022
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NEW YORK is Back!
“Office buildings are our factories – whether for tech, creative or traditional industries we must continue to grow our modern factories to create new jobs,” said United States Senator Chuck Schumer.
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