Quote:
Originally Posted by Handro
I'm curious what "play" they want to make that would differentiate them from any other American mall...
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The fact that Ikea is such a destination itself, would be a big driver of traffic. The average person spends 90 minutes at Ikea. You can kill a couple hours at Ikea and then do some shopping for other things while you're there anyway and make a day of it. Ikea's already have a children's center and food options to keep you there as long as possible.
I'm sure they'll still want a bunch of parking, but there's plenty of items that can be hauled away on the CTA. Especially their flat-box items.