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Porsche picks Malaysian partner Sime Darby for first assembly plant outside Europe
By Farah Adilla - August 30, 2021 @ 12:06pm

KUALA LUMPUR: Porsche AG will produce its sports cars outside Europe for the first time in Malaysia.

Porsche has chosen Sime Darby Bhd to set up the local assembly of its sports cars specifically for the Malaysian market.

Sime Darby, in a statement today, said its motor vehicle production and assembly facility would be the first assembly plant of the German sports car manufacturer outside Europe, with production scheduled to begin in 2022.

Sime Darby Motors has been a partner of choice for Porsche in Malaysia for the last 11 years, being the exclusive distributor and retailer for the sports car brand here.

"This partnership with Porsche marks a coming of age of our relationship with the brand," Sime Darby group chief executive officer Datuk Jeffri Salim Davidson said.

"To be entrusted to assemble cars for one of the world's most admired sports car brands speaks volumes of the highly qualified and competent Malaysian talent we have at Sime Darby and our ability to provide meaningful value to our partners."

Porsche sales and marketing executive board member Detlev von Platen said Malaysia and Asean were a region of great potential, as the company was moving into a new era of mobility.

"This step now is part of a long-standing initiative to keep pace with rapidly evolving customer and market demands," von Platen said.

"Every Porsche assembled by Sime Darby will go through the same rigorous standards and processes as its European counterparts.

"Quality will be a shared key commitment between Porsche AG and Sime Darby to all our customers, in assembling Porsche vehicles," von Platen added.

https://www.nst.com.my/business/2021...-plant-outside