[Via Chicago]

I mean, I dont really see it appealing to people who it dosent already appeal to. The biggest thing Navy Pier offers is a sanitized way to experience Chicago that dosent require any effort or adventurousness. The sort of thing you suggest ("get a Cheval burger, but without actually needing to go to Logan or Fulton Market!") only perpetuates that.

Locals already have their own beaches, parks, restaurants, and bars that dont require descending into a tourist trap clusterf*ck. The only thing I could really see going out of the way for is the Shakespeare performances, which you cant readily get elsewhere. And thats nothing new.