[LouisVanDerWright]

Yup, Venturi "wrote the book" on Pomo, literally. He published some manifesto theory mumbo jumbo on it and started designing some nutty stuff and the Chicago Seven basically spread it everywhere and expounded on the theory. You had different interpretations of Pomo even within that group with Beeby obviously doing throwbacks like the library or Tigerman going much more abstract and playful. It's really not that terrible of an aesthetic theory, but it's just at that stage in it's lifecycle that it's very played out and the hacks have all glommed on to it and flooded the world with shitty knockoffs of the architects who started it and actually knew what they were doing. It's the very same way that pomo itself came about: modernism was so played out and full of hacks thinking "that Mies fellow sure is getting a lot of commissions building boxes, let's make some too" but they didn't have the theory, skill or effort to make a Mies box with it's thought out lines and proportions. That ruined the style and is how we got all the crap along Lake Shore Drive which is exactly the stuff that made modernism fall out of popularity.