[timbad]

Van Mission, anyone?

... But if the 550 incoming residents of Fifteen Fifty don’t live in Van Mission, where do they live?

City planners have been referring to the area as the Hub, a historic reference to the intersection of four streetcar lines. As a residential district, it is too far north of the Mission, west of the South of Market district, south of Mid-Market and east of Hayes Valley to annex itself into any of these homes.

...
The sales brochure devotes several pages to the new name. “Introducing Van Mission,” reads the headline: “Occupying the corner of South Van Ness and Mission Street, Fifteen Fifty is the focal point of Van Mission, a dynamic new destination. Centrally located, Van Mission is creating an identity of its own situated at the nexus of San Francisco’s most cherished neighborhoods — Hayes Valley, the Mission, SoMa and the Civic Center.”

... Arieff, for one, would have preferred to either leave it as the Hub or call it “Howard’s End” in honor of both the terminus of that street and the English novelist E.M. Forster.