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Old Posted Jul 31, 2018, 3:43 AM
jtown,man jtown,man is offline
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Join Date: Dec 2003
Location: Chicago
Posts: 4,144
Quote:
Originally Posted by ardecila View Post
I don't hate it. Boston's got the T, Chicago has the L. If it ties into a brand that Atlantans already identify with, then it could help persuade some people to use transit. A generation ago, racist people slammed MARTA with the infamous "Moving Africans Rapidly Through Atlanta" so I think branding matters, especially in a region that doesn't have a transit culture (or where that culture is strongly tied to race/income).

It's not clear if the ATL branding will replace MARTA and suburban transit providers' identities, or just be tacked on top. Ideally it would be a total switchover.
ATL is better than MARTA to me. SEPTA is probably the worst in this country though, reminds me of septic tank.
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