Quote:
Originally Posted by Busy Bee
While its obviously an improvemnet because it DOES look like it belongs in this century, my first impression is meh. Metra still does not a have a strong brand identity and i think it may have something to do with the average age of those administrators (check out those little pics)
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Nitpick, but the Board of Directors aren't administrators. The board, composed of political appointees, meets once a month to oversee the administration being performed day-to-day by professional staff, and vote on broader strategic level issues and high-value contract awards.
A big part of the lack of brand identity probably results from modern-day Metra being composed of a hodgepodge of private operations, some of which (the Union Pacific lines, formerly Chicago&Northwestern) are
still contracted out. If anything, I'd actually say that between the rail fleet and graphics standards Metra has done remarkably well at establishing a uniform identity for a system that is composed of parts from 6(?) different private rail operations that were only brought together in the past few decades.