[h0twired]

Originally Posted by wags_in_the_peg

S.I.R. sold to Cabela's




A 83-year-old hunting and fishing retail institution in Winnipeg has been bought by one of the industry's giants.
S.I.R. Mail Order and Warehouse Sports Store has been acquired by Cabela's, Inc., a Nebraska-based outfit with 26 locations and a massive mail-order business across the U.S., for an undisclosed sum.

The closest Cabela's store to Winnipeg is located in East Grand Forks, Minn.

Earl Robinson, 77, president of the family-run enterprise on Ellice Avenue, said the capital investment to keep growing the business required a deep-pocketed owner and Cabela's fit the bill.

"S.I.R. needed the expertise of an organization that handles similar merchandise," he said.

Dennis Highby, president and CEO of Cabela's, said the company will use S.I.R.'s location near Polo Park Shopping Centre as its headquarters north of the border and its spring board into the Canadian market.

He said the Winnipeg store will feature both the S.I.R. and Cabela's brand

Hopefully Cabela's opens a new store in Winnipeg. I cant see the old SIR location as being big enough.

I was at the location in East Grand Forks and it was HUGE! WAY better than SIR ever was.