This would be just down the street from the proposed SL Green/Caesars casino at 1515 Broadway, making this a very intense block. We'll seed which way that goes, but whatever the case may be, a large hotel in Times Square, one that is it's own tourist attraction, should do great.
As for this design, I think it will have somewhat the same effect as a chandelier. Could be a beauty if done right. But either way, it will stand out from anything in the city as far as design goes.
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