[combusean]

Intel has plenty of B2C business, it's just nerds who consciously choose between Intel and AMD don't follow traditional sports.

In the Bay Area, Oracle has practically no B2C business but sponsored Oracle Arena where the Warriors played and now sponsors Oracle Park where the Giants play since the Warriors moved to the ever-so-generically-named Chase Center. Oracle Arena is now RingCentral Arena if you want an example of obscure naming rights, B2B or otherwise.

It would figure that naming rights follow the money and during the economic doldrums of the late 2000s it would also figure that our signature arena like every other venue would be named after bottom-barrel scraper casinos. I'm still looking to the future however.

FWIW, I think the Ashley Furniture HomeStore Pavilion loses the hardest in corporate naming rights anywhere in the world, it just so happens they were also in Phoenix. *sigh*