[McBane]

I think this proposal would work (and be fantastic) IF the bottom portion was a genuine, historic industrial brick building with a modern overbuild. But the base is new construction and therein lies the problem. I get what they're going for, but I question if they can achieve that industrial/modern "Soho/Chelsea" look since the industrial aspect of it is contrived. Because the base is new construction, I don't know that they will achieve that jarring contrast you need for something like this to work (Pennovation is a good example of this style). Although, I'd love to eat my words b/c I really like the concept (again, if only the base was a true industrial building) and I think the contemporary part is really well designed.

Kudos to the developer/architect for thinking outside the box and putting forward a bold proposal. Sometimes it's good to shake things up with buildings that elicit strong love-it-or-hate-it opinions.